People like to start with the easy stuff. Let's get some business cards. Let's develop a logo. People do that all the time. There's no point in picking any low hanging fruit off the tree. Don't build pedestals because you'll accumulate sunk costs and that will make it hard for you to abandon when you find out that you can't train the monkey, you will still try.
In “Quit: The Power of Knowing When to Walk Away,” cognitive scientist turned professional poker player turned bestselling author Annie Duke says mastering the art of quitting is the key to making smart decisions.
(This episode originally aired in October 2022.)
Host: Rufus Griscom
Guest: Annie Duke
Executive Producer: Caleb Bissinger
• Want to check out the video e-course Annie made for “Quit”? Download The Next Big Idea app!