How to Succeed by Quitting (2022)
The Next Big Idea
00:00
The Importance of Kill Criteria in Quitting
People like to start with the easy stuff. Let's get some business cards. Let's develop a logo. People do that all the time. There's no point in picking any low hanging fruit off the tree. Don't build pedestals because you'll accumulate sunk costs and that will make it hard for you to abandon when you find out that you can't train the monkey, you will still try.
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