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21min chapter
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Marketing Mastery in Fast Food
This chapter explores the motivations and strategies behind successful marketing practices of major fast-food brands. It introduces the EDR framework focusing on Ease, Distinctiveness, and Relevance while highlighting real-world examples like the Doritos Locos Taco. The discussion emphasizes the balance between theory and practical approaches in achieving brand growth and cultural relevance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode