The Importance of Authenticity

Jeff: I was born in New Jersey. My parents decided to capture my father's store after it was burned down by the neighbors who particularly care for someone who's not Italian. So he then decided to journey to Missouri, not having been there before, because he had heard that it was out west someplace and wouldn't be nice to start a new life out west. He didn't like the match. And when my father developed the store there, it was out of character and out of culture. The big problem was, of course, he couldn't get the money for the insurance company, because they thought that was arson. That sounds like some mafia stuff. No, no, it