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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74
Matt Kelly | The Midnight Pod
How to Split Your Team on New Projects
Every brand and business in itself structured then? So they all their own entities under this gen flow umbrella. You'd be surprised about how much people are willing to invest in their own stuff now. Our biggest thing is everything is in-house. Everything, yeah. We run the ads, we create all the content, we'll shoot it, we'll edit it. We just have our hands on everything, ourselves. Never worked with third parties, generally speaking. I've done now for the first time myself or like some content stuff. My personal focus is more around tech because that's my natural instinctive thing and I'm very good at it. But product and that kind of stuff I
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