Building Internal Tools Is So Much Fun

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There's something so fun about a building internal tools. Make sure ther process is repeatable. You can strip this out and basically sell it like white labelled to any other, you know, restarant that's doing its own delivery. And us, i think, create such a positive fee bath looper,. It's much easier to make sure you're building the right thing.

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.