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The Rise and Fall of Elon Musk
Tim Higgins has covered Musk for years and his book explores how the tech entrepreneur built Tesla into one of the most influential companies in the world. When did Elon Musk really start popping up on your radars more than just another venture capitalist? He arrived in Silicon Valley just as kind of the web boom was taking off in the 90s, had a startup made a little bit of money there that he then parlayed into a digital banking startup that we would now know as PayPal.