There's another book I've been reading called The Comfort Crisis. And they're talking about the effect on our body, that our body is becoming less capable of protecting and serving itself. So it turned me on some health things too. There's another book called Wim Hof, author's name, but it's called the Wim Hof Method. It's about exposure to things that challenge your body, but how the body responds by strengthening it. Mike: As soon as this interviews over, I'm going to go on Amazon and buy that book because I’m getting too comfortable.
IN THIS EPISODE, YOU’LL LEARN:
26:49 - How someone can get their very first customer, who isn’t a friend or family member.
31:24 - Why most businesses and people’s marketing plans fail.
32:45 - Why copying best practices from your competition almost guarantees your marketing will go unnoticed.
35:51 - The breakdown of the idea of the DAD or D-A-D framework.
45:40 - If Mike was able to go back to before he started his first two successful companies, or even if he is to launch a brand new business today, what he would use that he knows now that he didn’t know back then that would increase the speed and probability of his businesses’ success.
And much, much more!
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
BOOKS AND RESOURCES
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