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The Business of Content with Simon Owens

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What Are Some of Your Favorite Use Cases?

i always tend to love the use cases that draw the audience into, well, two use cases: one that draws the audience into the experience and allows them to participate. i think of dout some of the work that we've done recently with vanity fair, associated with their little gold podcast - which is a uav related to ward season. I mean, they're using the platform in a really exemplary way to both humanize the me company and, you know, the individuals that a, host the podcast. It would be really difficult m for that come to life any other way.

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