2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How to Keep Up With Your Incredible Ads and Keep Stock Up

Wani: The way we think about that as like inventory, planet operators is the compression of time. How do we take what usually takes 90 days or maybe longer depending on your product to 30 days? And then once we get to 30, how do we make it 7? Then now we're generating cash on it, which we can get to marketing. Wani: So you do that at the atomic level and then you move on to the next product and the next products and the next thing. Is that practice of like linking those worlds together? Yeah, that's amazing.

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