How to Build a Successful Newsletter

Lenny Kravitz writes a newsletter for product people and has north of 325,000 subscribers. He decided to rebrand it as "One Thing Better" Each week he will offer one way to improve your work or build a career you love. Lenny: I already reach a fairly broad audience so what if I just narrowed in on the value prop instead? And then also built in some expectations that we have of newsletters.