
Ignore the Details Early On
REWORK
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Base Camp - What's the Life Cycle of Your Customers?
The majority of our customers are smaller businesses. We sell directly, mostly to the people who use it. There's an honesty about that type of direct sales that really appeals to me. Large companies that have become large over long period times are just traditionally more set in their ways. So we have a greater opportunity to make a real and meaningful impact on these small businesses that are just starting out.
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