Lessons Learned Growing Successful Marketplaces w/ Mike Duboe, Lenny Rachitsky, & Dan Hockenmaier
Greymatter
00:00
Performance Marketing - What's the Cascade of Metrics?
Many companies will separate growth functions into either product led or marketing leg growth. The composition of deany the team will look like, you know, what that top line decision is? I think it r b and b, my outsiders perspective is that you actually applied a lot of product ana around doing paid marketing. And so those teams actually looked quite technical. Ye, there was a very stark change when we moved performance marketing into the product org, out of the marketing org.
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