How Do You Determine a Product That You Want to Launch?

We're going to close out season two with a bang. Something that's certainly geared towards people who are just starting out in e-commerce business. How do you determine or how do you think through products that you want to launch? There's a business of fashion article that you had mentioned that you wanted to chat about, very little on the lightning round and then we're going to go to favorite startups and favorite CRO.

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