Selling Approach: Extending Super Bowl Creative Across Two Weeks

Mark Marshall, NBCU’s global ads chief, joins John to talk shop about the sports media market. Marshall recounts selling out the Olympics weeks ahead of the opening ceremony (alongside the Super Bowl and NBA All-Star Weekend…); what really went down with NBC’s big NBA deal; the action behind MLB’s new contract, and much more.

To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy

Learn more about your ad choices. Visit https://podcastchoices.com/adchoices