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In 2023, a couple of years after 2021 is, yeah, like we're much more focused on the kind of content and media focused form factor. So Zora looks and feels a lot more like a YouTube or even a Tumblr or something like that where it is actually about enjoying the, the content. And if that's one person, great. If that's like a hundred thousand people, amazing. You've got now a hundred thousand collectors of this video or this image or whatever it is at the time. We're very much on chain maximalists. A lot of our experimentation over the past three years is like, how do you bring as much of this on chain as possible as
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