OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
Marketing School - Digital Marketing and Online Marketing Tips
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Emphasizing ROI Over Traffic: A Discussion on Profitability and Strategy
This chapter emphasizes the importance of prioritizing ROI over traffic numbers, citing a paid ad testing experience to highlight the value of tweaking strategies for profitability rather than solely focusing on increasing brand visibility.
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