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#323 William Oliver- Co-founder of In Practise, Shares Lessons Learned Studying Thousands of Businesses
What Got You There with Sean DeLaney
The First Principles of a Content Business
In practice there is eating your own cooking and building something that we ourselves would want to use. We've developed an appreciation for businesses that get better as they get bigger through sharing the benefits of scale with their customers. So I've been able to be very patient in terms of who we work with to make sure that what we're publishing is extremely high quality. And then we've offered things at a price that around 400 US dollars a year, which is close to probably 10 times or more cheaper than the pricing of a comparable offering.
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