When I started Jim on, when we transitioned from selling done for you service, which is operationally heavy to the much operationally lighter media version, I was able to sell something that had virtually 100% margins. And this is where the skill sets that I learned from the turnaround business because I had eight sales guys then and we were doing ten thousand a day or more in sales in three to five hundred dollar increments. So I literally only had to take two internal trainings, make them external and then I just turned the faucet on and I already had a sales team so I could just scale it.

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