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Joel Clark: Turning Kodiak Cakes into a household name

All Things Negotiation

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Building Trust and Transparency in Supplier Relationships

This chapter explores the intricate dynamics of building relationships with suppliers in small businesses, emphasizing trust and transparency in negotiations. It shares a personal narrative of a partnership with a major retailer that evolved from mutual cooperation to tension, illustrating the importance of a win-win approach. Additionally, the chapter underscores how maintaining emotional composure and embracing different perspectives can enhance collaborative outcomes.

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