The Future of Data-Driven Marketing -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
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What's the Future Value of Data?
The idea that one could speculate on the future value of data, to me, is very interesting. So we're definitely following trends internally on what we call behavior and intent data. And we believe that that to day, has the most value and will continue to have the most value going forward. We've actually gone so far as, at one point, putting data segments on a ticker symbol across screen.
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