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Paul Zak: What Measuring 50,000 Brains Taught Me About Building Highly Engaged Workplaces

Work For Humans

CHAPTER

Effects of Oxytocin on Trust, Pro-Social Behavior, and Advertising Engagement

The chapter explores the impact of oxytocin on trust, pro-social behavior, and caring, highlighting its role in social bonding. It discusses how oxytocin is part of a network of neurochemical factors and its role in enhancing engagement with advertisements through immersive storytelling. The conversation also includes examples of powerful ads that evoke strong emotions and effectively associate the brand with meaningful narratives.

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