190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
GTM Live
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Are You Getting Expansion Revenue From Your Trade Shows?
If you haven't reference to the a last week's demand on my podcast, there was aset. I'll go through some of it with you. There ws a segment called you don't need more budget,. About 30 minutes in, which was basically all about finding things that weren't working. And so it's about some level a data analysis, like we'd talked about being data driven. Like most companies have the data, they just never look at it, and they never make the hard choices.
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