Can we be ‘nudged’ to act on climate change?
The Climate Question
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How to Create Sustainable Behavior?
behavior insights can play an enormous role, i think. There are things that we can do across many countries to encourage people to act more sustainably. A concrete example might be helpful here. In the middle of winter, we'v found an example in cape town, on south africa's south west coast. It's a beautiful city of more than four on people, and they change their behaviors to avoid disaster.
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