198[Marketing] Email Marketing 201 - Specific Email Sequences that make sales
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
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How to Deploy Email Marketing Campaigns in Your Business
Email marketing is such a powerful tool because that's how you convert a prospect into a customer. There are three phases of this automated follow-up campaign. First phase is taking the prospect from knowing you to liking and trusting you. The second phase istaking the prospect from liking and trusts you to buying from you. And the third phase is getting a customer into a repeat customer, getting someone to buy again and again.
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