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SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Is There a Border Condition for That?
Marketing science is very old fashioned, kind of like, you know, early agriculture. You go out and you observe a relationshipship, and you go, hm, that's interesting. All right, let's go into a different context and see if it sits there. And what about for big brands? What about for small brands? Or emerging markets? Am so on and so forth. There can be deviations to laws, and they can be isolated, or when they repeat, then wev found a boundary condition for that law. The best test of whether its valid importance is replication, exactly.
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