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Hala Taha: Build a High-Converting Sales Funnel That Transforms Your Business | Sales | YAP Live

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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The Influence of Status on Decision-Making

This chapter delves into how the desire to enhance or protect status significantly influences consumer behavior and decision-making. It also outlines seven key status drivers that can enhance sales strategies, emphasizing the psychological interplay between short-term investments and long-term status benefits.

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