Bec and Lleyton: Part two
Shameless
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Women's Day and New Idea
Beck Cartwright is the number one selling cover girl in Australia. Women's Day was taking that and running with the story of we have the real story on Layton and Beck, right? But by them jumping ship to Women's Day and leaving new idea in the dust, new idea got kind of cunning about the whole thing. And instead of trying to work with Beck and Layton, they did the opposite. They gave rise by leaving new idea unwittingly, gave rise to a dynamic where new ideas started going, okay, well, maybe we won't tell the glossy golden stories. Maybe people actually want to read the headlines that are a little bit grittier. Yeah. This passed me
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