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321) Lewis Ellis - The Wild Story Behind the UK's Most Disruptive Marketing Agency

CamBro Conversations

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Resilience in Marketing: Embracing Disruption During Adversity

This chapter narrates the journey of launching a marketing agency amidst the challenges posed by the COVID-19 pandemic, highlighting the shift from survival mode to a successful enterprise. It emphasizes the importance of disruptive marketing strategies that prioritize creativity and originality over conventional practices, proposing that unique campaigns can effectively resonate with audiences. The chapter also critiques traditional marketing approaches while showcasing the need for personalized strategies that cater to clients' specific needs.

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