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Radical Empathy with Seth Godin

User Defenders – UX Design & Personal Growth

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The Importance of Empathy in Marketing

Seth Godin: I love the tagline on your book. You can't be seen until you learn to see. How do you define empathy? He says it's recognizing that no one believes what you believe, no one knows what you know, and no one wants what you want. And if you can be okay with that, as opposed to insisting that you are right and they are wrong, then you have a chance to go where they are.

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