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What Kind of Things Did You See in Consumer Goods?
When i came in at the height of the financial crisis and thousand eight as the first so from the outside, it was very clear that there were some major issues. We'd seen our turn over decline from about 55 billion to about 38 billion. And frankly, had become victim of of a short termism, a sing its own tale. Was a strategy that wasn't working. So we really had to change that. I think increasingly, we have also gathered the evidence wish una lever, and with many other things in society, are excellently better run under these more brot e s g principles.