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How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%

Subversive

CHAPTER

Navigating the Fitness Industry as Outsiders: Fresh Perspectives and User-Centric Design

This chapter explores the unique advantages and challenges faced by outsiders entering the fitness industry. It highlights the importance of understanding user needs through direct interaction, offering a contrast to traditional business models that often lead to customer disengagement.

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