The Cult of Apple
Sounds Like A Cult
The Exit Cost of Defection From the Cult of Apple
exit costs are one of the biggest red flags of cultishness. Apple had to settle a consumer fraud lawsuit for $113 million by more than 30 states over allegations that it secretly slowed down old iPhones. "I completely relate to Carrie in that moment where she's like, no, I don't back up because what now we all have to be like IT experts"
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