Episode 107: Paige Bilins on what 2025 holds in store for CTV
Marketecture: Get Smart. Fast.
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The Future of Commerce Media in Television
This chapter explores the transformative role of commerce media in television, highlighting strategic partnerships like Walmart and Vizio that utilize retail data for a better viewer experience. It discusses the anticipated evolution of advertising by 2025, aiming for more interactive and personalized ad formats.
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