Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing by Weintraub Tobin
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Navigating Legal Compliance in Influencer Marketing
This chapter delves into the legal challenges of influencer marketing, focusing on FTC violations and a notable case involving a popular brand. It underscores the importance of clear disclosures in sponsored content and the shared responsibility of brands and influencers in complying with advertising regulations.
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Transcript
A class action lawsuit has been filed against ALO Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads. Weintraub attorneys 
