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The 12 Leverage Points of the Social Media Industry
Theorist danela meadows had a brilliant answer to that question. She introduced a framework known as the 12 leverage points to intervene in a system. Leverage points lower down the scale are often easier to push, but have less impact on the system. There are also feedback loops, which means pushing on a lower leverage point can sometimes have unpredictably outsized impact. Even a tiny platform twek could completely change the world.