How to Keep Eyes on Your Brand During a Change in Industry

The key to keeping eyes on your brand during this change is through digital PR. This is going to help you with SGE and just general digital awareness as well. Some of the strategies that we're going to be talking about today are original studies and stats, coining a term, link insertion and doing something called brand blast. For example, becoming one of the corroborating websites that are linked right at the top of the page.