Bonus: Hamish Smyth of Standards
Design Better
Discussion on Creating Beautiful and Inspiring Standards
Exploring a product that simplifies the process of developing brand standards, emphasizing quick creation using high-level brand assets and inviting users to explore the efficiency of drafting guidelines on the company's website.
Visit our Substack for the transcript, links, and more: https://designbetterpodcast.com/p/hamish-smyth
Design systems have been on the minds of those of us in the software industry for more than a decade now and for good reason. To create large scale software with a consistent experience, standards are needed to guide contributors.
This is not a new problem, though. Before software designers created design systems, brand and print designers created design standards to guide creative collaboration. We had a chance to talk with Hamish Smyth, co-founder of the popular tool Standards, and we relished the opportunity to nerd out with him on this subject.
We spoke with Hamish about what design standards are and how they differ from design systems, some examples of famous standards like Massimo Vignellli’s NYC Subway map and NASAs Standards Manual, and also about what Hamish learned about getting corporate buy-in from working with famed designer Michael Beirut from Pentagram.
Bio
Hamish Smyth is the co-founder of Standards and partner at Order. Prior to co-founding Order, Hamish worked as an associate partner the New York office of Pentagram Design under partner Michael Bierut.
In 2014 he co-founded Standards Manual, an independent publishing imprint focusing on the preservation of graphic design history.
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