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195 Selling Your Book Direct with Morgana Best

The Rebel Author Podcast

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The Most Common Mistakes Authors Make When Selling Directly

People who sell on the retailers are used to traffic ads. Traffic ads are not designed to sell, they're designed to attract clickers. When you do a sales ad, Facebook is finding your biases cheaply as possible. You run ads in completely different ways like taking into consideration cold and hot audiences. People always say, I can't compete with Amazon. Who can compete with Amazon?

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