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What Home Service PE Firms Want: A CFO’s Guide to Getting Top Dollar with Paul Maskill

Can't Stop the Growth

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Rethinking CFO Roles for Service Businesses

This chapter challenges misconceptions about CPAs and CFOs, focusing on the crucial role a fractional CFO plays in guiding service-based businesses towards financial clarity. It discusses the ideal client profile for CFO services, particularly for companies generating around four to five million dollars in revenue, and the common financial pitfalls they face. Emphasizing the significance of understanding key financial metrics, the chapter explores gross and net profit calculations, aiming to equip entrepreneurs with the knowledge necessary for sustainable growth.

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