A legal threat to a podcast app for using open RSS
Podnews Daily - podcast industry news
Legal Threats and Podcast Innovations
This chapter addresses a legal threat involving Radio Canada's feeds and highlights Gumball's introduction of adaptive ads for podcasts. It also provides updates on Spotify for Creators, new podcast seasons, and promotes the Podcast Movement event in Dallas.
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- Exclusive: A lawyer acting on behalf of Canadian broadcaster Radio-Canada is threatening podcast apps that use its podcast feeds. Our investigation today discovers that in the overly-broad legal threat, the lawyer is confused about how podcasting works, and even who his client actually is.
- Host-read ad marketplace Gumball has launched contextually-relevant “adaptive ads”. The tool “considers the similarities between a show’s audience and brand’s target buyer, the specifics of the brand’s ad copy, and the content and tone of a particular episode, to create a script that captures the brand’s requirements while thematically matching the podcast episode it’s being inserted into.”
- “It’s time for the advertising industry to stop thinking in silos and start thinking in moments.“ - Writing in Podnews, Kym Treasure, founder and CEO of Audacia Audio, suggests that brands should embrace a cross-channel strategy that follows listener behaviour.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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