Why Are Celebrities Not Effective at Creating Complex Contagions?

If a celebrity comes out in favour of something, others will followa you call this a myth. In many ways, why are celebrities not effective at sparking behavior change? Not just it might be effective at sparking awareness, but why are they not very effective at sparking this kind of complex contagion? Well, there are two things you nead to think about when you're dealing with what we refer to as influences. And one is that what makes influencers so effective for spreading simple contagions is they've got lots and lots of ties. When it comes to complex contagions, again, ideas that are unfamiliar, or ideas that maybe go against existing norms, the social influence is highly observed