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3 Strategy Lessons from My Visit to ByteDance (169)

The Tech Strategy Podcast

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The Different Types of E-Commerce in TikTok

When you do e-commerce as Ali Baba, from the moment the consumer clicks on the app, they are coming to this site to buy something. When you go on to TikTok to watch videos, you are going based on interest, not consumer intent. That's more like going to watch a movie. And so that really does limit or at least shape how they can do e- commerce based on, let's say, short video. The e-commerce is not really happening on short video. It's all happening on live stream. But it's a different type of e-commerce. So I think I simplified that too much.

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