The Cost of Luxuries on Wheels

This chapter critiques the automotive industry's shift towards subscription-based features, where consumers are charged extra for amenities like seat heaters and software functionalities. It humorously examines the absurdities of luxury car pricing and challenges the traditional sales model as manufacturers increasingly turn to leasing and high-end models for revenue. The conversation also touches on the implications of electric vehicle investments and how they mirror the tech industry's quest for monetization.