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Body Building
In the nineties, or even early two thousands, you'd see people like dexter jackson and melvin antony. They wouldn't touch a dead lift. But then oversy, on the other end of the spectrum, you had people like o ronny that's doing like 700 deadlifts. So i'd say the interest as a whole, whether you want to go the competitive standpoint or the influencer way, maybe both, is definitely growing.