The Impact of Time to Interaction on User Behavior

A second is a mountain. People give up on checkout flows or whatever go into the next part of your site on a measurably on a hundred millisecond blocks right when you're talking well here's seven that's going to have an effect potentially. I think it's interesting that it's presented as a chat. I think that gives people a little bit of a pause like oh it's talking to me so let's let it think for a second rather than it's a website that's supposed to give me an answer.