Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Value of Anecdotes in Investigation and Data Analysis

This chapter explores the contrast between anecdotal evidence and aggregate data in both scientific research and investigative practices. It highlights the significance of preliminary observations and the potential insights gained from identifying anomalies during investigations.

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