
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Value of Anecdotes in Investigation and Data Analysis
This chapter explores the contrast between anecdotal evidence and aggregate data in both scientific research and investigative practices. It highlights the significance of preliminary observations and the potential insights gained from identifying anomalies during investigations.
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