Good vs. Bad Copywriting: How Do You Tell the Difference? (Episode 126)
Build Your Copywriting Business
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The Importance of Knowing How Your Copy Performs
Sally Kohn: Copy is just one piece of this puzzle that's getting people to take the desired action. People at least good companies are constantly running tests of their copy and landing pages, she says. But it can be hard to know exactly what is moving the needle if you don't break down each element into its own separate parts," Kohn adds.
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