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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Psychology of Advertising
I think the advertising is undergoing a bit of a change at the moment and this might be wishful thinking but There was such Euphoria a few years ago about how the rise of data and the opportunities of targeting was going to change advertising. What I think we're now seeing is an is there kind of pendulum swinging back from A fascination with technology and it's not going to disappear completely of course not, but swinging more towards some of those eternal truths of that psychology identifies.
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