Introduction

To help us unpack the benefits of reforestation is Pieter Van Midwoud, the Chief Tree Planting Officer at Ecosia. After finishing his studies, Pieter developed a certification scheme for forest carbon projects and joined Ecosia as their first tree-planting officer, creating a varied portfolio of reforestation efforts. Ecosia, a search engine with millions of users, plants trees worldwide using its ad revenue. Over 150 million trees have been planted to date, helping promote landscape restoration, community nourishment, wildlife protection, and carbon neutrality.

For full show notes, visit: https://www.lifteconomy.com/blog/pieter-van-midwoud

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