The Importance of Insight in Coaching

I saw on this person's face something that became an obsession of mine and still is, I saw them have a moment of insight. And the weirdest thing happened was that within five minutes, the person being coached had a really big moment. So there were other active ingredients, but it was kind of the critical active ingredient. If you think of a, you know, of a pharmaceutical or drug or for metaphor, but ultimately, you've either got the drug in there or you don't with Lipitor or whatever it is.